Color Has an Impact on the Choices You Make

Our reaction to color is instantaneous and this lens is a quick look at general responses based on research, historical significance of color and word association studies.
I have also included links to color personality tests that may give you some insight into your own color associations as well as how you react to different colors.
In addition to what is below on my site Sensational Color I have four sections that expand upon this information:
Color Meaning, Symbolism & Psychology
Colorful Phrases & Their Meaning
Color Around the World
Origins of Color Words
I have also included links to color personality tests that may give you some insight into your own color associations as well as how you react to different colors.
In addition to what is below on my site Sensational Color I have four sections that expand upon this information:




Meaning of the Color Blue

As the collective color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming; however not all blues are serene and sedate. Electric or brilliant blues become dynamic and dramatic, an engaging color that expresses exhilaration.
Some shades or the overuse of blue may come across as cold or uncaring. Blue is the least "gender specific" color, having equal appeal to both men and women.
How the color blue affects us physically and mentally
* Calming and sedate
* Cooling
* Aids intuition

What is Your Favorite Color?
Traditionally blue has been named as the most popular overall favorite color by both men and women but I'm wondering if that is still true.
When given the choice of the eleven most common names which would you claim as your favorite?
Meaning of the Color Green

The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology. However, there is an "institutional" side to green, associated with illness or Government-issued that conjure up negative emotions as do the "slimy" or bilious greens.
How the color green affects us physically and mentally
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony

Meaning of the Color Yellow

How the color yellow affects us mentally and physically
* Mentally stimulating
* Stimulates the nervous system
* Activates memory
* Encourages communication

Meaning of the Color Orange

How the color orange affects us mentally and physically
* Stimulates activity
* Stimulates appetite
* Encourages socialization

How Do You Feel About Orange?
There is usually strong positive or negative association to orange and a true orange color generally elicits a stronger "love it" or "hate it" response than any other color.
How do you feel about the color orange
Meaning of the Color Red

How the color red affects us mentally and physically
* Increases enthusiasm
* Stimulates energy
* Encourages action and confidence
* A sense of protection from fears and anxiety

What Does The Color Red Mean To You?
The color red is strongly linked with two emotions--
1. Love- red roses, rosy red lips, red hearts, sexy red dress...
2. Aggression-seeing red, red in the face, fast red sports car, red power tie...
These emotions are quite opposite each other. I'm curious as to which of these emotions you most associate with the color red.
1. Love- red roses, rosy red lips, red hearts, sexy red dress...
2. Aggression-seeing red, red in the face, fast red sports car, red power tie...
These emotions are quite opposite each other. I'm curious as to which of these emotions you most associate with the color red.
When you think about the color red which has a stronger association in your mind?
Meaning of the Color Purple

How the color purple affects us mentally and physically
* Uplifting
* Calming to mind and nerves
* Offers a sense of spirituality
* Encourages creativity

Meaning of the Color Brown

How the color brown affects us physically and mentally
* Feeling of wholesomeness
* Stability
* Connection with the earth
* Offers a sense orderliness

Meaning of the Color White

How the color white affects us mentally and physically
* aids mental clarity
* encourages us to clear clutter or obstacles
* evokes purification of thoughts or actions
* enables fresh beginnings

Meaning of the Color Gray

How the color gray affects us physically and mentally
* unsettling
* expectant

Meaning of the Color Black

How the color black affects us physically and mentally
* feeling inconspicuous
* a restful emptiness
* mysterious evoking a sense of potential and possibility.
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