As a blogger there are so many opportunities and ways to collaborate with brands. I want you to know there is not this one way system to working with brands. And guess what you can also earn money for it but I must worn you, you will have to work hard for it and realize nothing in life comes easy. If you really want to step up your game and follow your dreams then get out your pen and paper. I'm going to show you all of the ways you can work with brands.
SO QUESTION HOW DO YOU WORK WITH BRANDS?
Outside of the question "How do you receive products for free" I get asked this question the most also. And it's nothing wrong with asking. I'm here to share some light. It doesn't matter how big or small your brand is as a blogger. What make a brand want to work with you is YOU! What make your brand unique? Who is your audience? What can you offer a brand in return? What can you offer that would be of value to another brand?
These are some of the questions you need to ask yourself so you'll know how and when to approach a brand.
HAVE YOU EVER BEEN TOLD THIS...
I'm sure someone told you that in order to work with brands you have to have a large following on social media? Well that's not all the way true. Only a small percentage work with brands and you can be part of that small percentage. But you need to know all of the many ways you can work with brands and I'm going to first tell you all of the many ways you can can work with brands.
1. SPONSORED POSTS
Sponsored posts are one of the most popular ways to work with a brand. A sponsored post is essentially when a blogger is paid in either compensation of product or compensation of both money and product to publish content about the brand on their blog in their own way. The goal of a sponsored post is to make it so unique and so organic that you don't know necessarily that it's a sponsored post. There is a method to writing sponsored posts.
Example: Let's say you are doing a sponsored post for a accessory company and they sent you a cross-over bag. You can write a post that says.
10 Ways To Stay Organized This Spring. Then mention how this cross over bag helps you stay organized because the many functions it has. Or talk about how it keeps everything perfectly sectioned off and everything you need is in one back. You can spin it anyway you want.
2. Social Media Sponsored Posts
There are several ways you can work with brands through social media but I'm going to narrow the focus down to one area. Sponsored posts are just as popular for social media and many influencers are becoming influential on their Instagram and other social media channels for marketing other businesses. According to +Social Media Examiner article expressed that recent research shows that sponsored posts are selling products and according to Izea, 52% of companies have a paid social budget for their brand.
One important thing to know as a blogger, vlogger, content writer and or influencer is in order for any of this to be effective and for you to make money from this your engagement must match the amount of likes and followers you have. In fact Engagement is more important than the amount of followers you have. Can you reach people? Can you get them excited about your updates? This is the goal and if done successfully can be very lucrative!
Affiliate/Referral Programs is a great way to make money and to build a form of loyalty with the brand. Most bloggers do affiliate programs where they refer their following to a company a get a pay cut for every person that buy through their affiliate link.
If you want to work with brands on a broader scope and you can provide numbers from the back of the site through your affiliate links it can open other opportunities. Numbers don't lie and if you have a great influence it will show in the numbers.
Which leads me to my tips below to get you on track with working with brands.... There are so many avenues to how you can work with brands and make money doing it but if you're not set up to make money with working brands then what you're pretty much doing is a hobby!
TIP #1 Build & Grow Your Blog & Audience
The first important thing to working with brands is building a blog and growing a quality audience. Yes brands look at the amount of audience you have but what the brand cares most about is the engagement. How is your audience engaging with you? Do you have a large following but you get no feedback? Are you considered someone who can influence your audience? Let's just say you have 600 Followers on instagram and half of those followers actively engage with your posts. If you can show a brand that although your audience is small they are actively engaging and they leave comments not only on your social media but on your blog or youtube you can still appeal to brands. A tip is to always engage with your audience! When you engage it creates engagement and a organic following.
QUALITY OVER QUANTITY
TIP #2: Create Your Media Kit
If you want to work with brands and be taken seriously you need a media kit. There is no way a brand can fully take you seriously if you're reaching out to them without a media kit. A media kit is a document that tells a potential brands and buyers into your brand or as we call them "sponsors" about your blog. It's basically your resume but created for your website. Your media kit should have things such as a bio about your blog, topics you focus on you blog, statistics. different collaboration options. Those are the basics you need to make a lasting impression on the brand that you're looking to work with. Need examples of Media Kits? Google is your best friend. Google "Blogger Media Kits". One of my favorite platforms for inspiration outside of Google is Pinterest. Need assistance in designing a media kit? I can assist you with that. I am a Image & Branding Consultant and design custom media kits. For more information contact me HERE.
Here are some examples of Media Kits
Like a resume media kits can be as detailed or basic as you want it to be but remember you want to give the brand as much information about you. Sale yourself but always be honest because you will have to deliver.
TIP #3: CREATE A LIST
Ok I know you're probably thinking "WHAT KIND OF LIST". Before I started working with brands I was reviewing and sharing products that correlated with my blog and things that I like. This was the start and beginning of me working with brands. Make a list of companies you love and products you've tried and love and review them. This is the best way for companies to get a feel of your writing style and who you are. And be authentic because no one likes a liar that would do anything for a free product. Because when the time comes and you are offered to do a sponsored post you want to make sure the brand and product fits your style and blog and that when writing a sponsored post it's organic and not forced. Because no one likes an un-organic sponsored post.
Keep this in mind...
Be creative and think outside the box. I know it's natural for us to want to work with national larger brands but when you are smaller and are growing it's easier to work with small brands or local brands. This is a great way to build your blog and build relationships with brands. I have found that it is easy to partner with small brands and you don't have to fight through the pr firms. You reach the brand directly. Besides people love unique things. It's plenty of people reviewing and working with the same larger brands why not be different?
In conclusion there are so many opportunities out there and so many ways to collaborate with brands that we love! I named a few and offered tips on building your brand so brands will see value in working with you! It's important as an influencer and blogger to be VALUABLE!
Did you like the information that I shared? Was it valuable to you? Leave your comments below?