Tarte made an announcement on Instagram and one of my facebook friends Destiny Godley who is one of the originals of Youtube was flown out with Tarte and she made the announcement of the expansion on shades for the Amazonian Clay Full Coverage Foundation. This is definitely a great start and to work with women of color that are deep in complexion is definitely a good look on Tartes part. If it wasn't for people like Jackie Aina who is the face of woc and have been very vocal along with other women of color about the lack of diversity we wouldn't be here today. This is definitely a historical moment that needs to go in the books.
So the Amazonian Clay Full Coverage Foundation which is possibly the most popular foundation from that brand is going from 25 shades to 40 which is a major soar for Tarte.
Also Tartes most popular concealer Creaseless Concealer includes 16 additional shades, which means you can now choose between 30 shade ranges. And be on the lookout for future upgrades, the Shape Tape Contour Concealer will be available in 30 shades come August, while the Rainforest of the Sea Foundation will also be available in 30 shades that same month. (Exact launch dates TBD).
Tarte started in 2000 with a dream of combining glamourous makeup & good-for-you ingredients. Today, we’re leaders in the beauty industry, offering eco-chic, cruelty-free cosmetics & hypoallergenic, vegan skincare. Every product is packed with naturally-derived, skinvigorating™ ingredients & always formulated without the bad stuff like parabens, phthalates, sodium lauryl sulfate, triclosan, & gluten.
Tarte pioneered the use of high-performance naturals™, so no matter how hectic life gets, your makeup can hold up to the challenge. We travel the world to find the best, most efficient ingredients, like our long-wearing, skin-balancing Amazonian clay and the highly nourishing, non-greasy maracuja oil. We are always looking for ways to #rethinknatural so you never have to compromise the quality of your makeup for the health & beauty of your skin!